How we handle your data

These Terms and Conditions (“Terms”) govern your access to and use of the Always Obvious website at https://www.alwaysobvious.com (the “Website”) and any related products or services provided by Cormirus Ltd (“we”, “us”, or “our”).

By accessing the Website or purchasing any paid services, you agree to be bound by these Terms. If you do not agree, you must not use the Website or services.

1. About Us

Company name: Cormirus Ltd
Company number: 12418972
Registered address: 124 City Road, London, England, EC1V 2NX

Always Obvious is a product and service offering operated by Cormirus Ltd.

2. Services

Always Obvious provides content, tools, advisory services, workshops, and related paid and unpaid services focused on positioning, messaging, and commercial clarity (the “Services”).

Details of the Services, pricing, and scope will be described on the Website, in proposals, or in separate written agreements.

3. Paid Services and Fees

3.1 Certain Services are offered on a paid basis. Prices, billing terms, and payment schedules will be communicated before purchase or engagement.

3.2 Unless otherwise stated: fees are quoted in GBP and exclude VAT where applicable; invoices are payable in accordance with the terms stated on the invoice; all fees are non-refundable once work has commenced.

3.3 We reserve the right to suspend or terminate Services where payment is overdue.

4. Intellectual Property

4.1 All intellectual property rights in the Website, Services, and materials provided by us (including frameworks, methodologies, content, and tools) remain the property of Cormirus Ltd unless expressly agreed otherwise in writing.

4.2 Subject to payment of all applicable fees, you are granted a non-exclusive, non-transferable licence to use deliverables provided to you for your internal business purposes.

4.3 You must not resell, sublicense, distribute, or publicly exploit our materials without prior written consent.

5. Client Responsibilities

You agree to provide accurate and timely information reasonably required to deliver the Services, ensure that decisions and actions taken based on our work remain your responsibility, and use the Services in compliance with all applicable laws.

We are not responsible for outcomes resulting from incomplete, inaccurate, or delayed information provided by you.

6. No Guarantee of Results

Our Services are advisory and educational in nature. While we apply professional care and expertise, we do not guarantee specific commercial, financial, or performance outcomes.

7. Acceptable Use

You must not use the Website or Services for unlawful purposes, attempt to gain unauthorised access to systems or data, or interfere with the security or operation of the Website.

We reserve the right to restrict access where misuse occurs.

8. Confidentiality

8.1 Where confidential information is shared during the provision of Services, both parties agree to keep such information confidential and to use it only for the purposes of the engagement.

8.2 Confidential information does not include information that: is or becomes publicly available through no fault of the receiving party; was already known to the receiving party before disclosure; is independently developed without reference to confidential information; or is received from a third party entitled to disclose it.

8.3 Either party may disclose confidential information where required by law, provided that the disclosing party gives reasonable notice where legally permitted.

8.4 Confidentiality obligations under this clause survive termination of the engagement and continue for a period of three years thereafter.

9. Limitation of Liability

9.1 Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under law.

9.2 To the maximum extent permitted by law, Cormirus Ltd shall not be liable for loss of profits, revenue, business, or goodwill; indirect or consequential loss; or decisions made or actions taken based on the Services.

9.3 Our total liability arising out of or in connection with paid Services shall be limited to the fees paid by you for those Services in the 12 months preceding the claim.

10. Termination

10.1 We may terminate or suspend access to the Website or Services immediately where you breach these Terms, payment obligations are not met, or continued provision would expose us to legal or reputational risk.

10.2 Either party may terminate an ongoing engagement by giving 30 days' written notice, unless a different notice period is specified in the relevant agreement.

10.3 Upon termination: you shall pay for all Services delivered up to the termination date; we shall provide you with copies of any work-in-progress deliverables completed to date, subject to payment of fees owed; and each party shall return or destroy confidential information belonging to the other party.

10.4 Termination does not affect accrued rights or obligations, or any provision intended to survive termination.

11. Force Majeure

Neither party shall be liable for failure or delay in performing obligations under these Terms where such failure or delay results from circumstances beyond that party's reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, pandemic, government action, or failure of third-party services. The affected party shall notify the other party promptly and use reasonable efforts to mitigate the impact.

12. Assignment

12.1 You may not assign, transfer, or subcontract any of your rights or obligations under these Terms without our prior written consent.

12.2 We may assign or transfer our rights and obligations to an affiliate or successor in connection with a reorganisation, merger, or sale of substantially all our assets, provided that such assignment does not materially diminish the Services to be provided to you.

13. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court or competent authority, such provision shall be modified to the minimum extent necessary to make it valid, legal, and enforceable, or if modification is not possible, shall be severed from these Terms. The remaining provisions shall continue in full force and effect.

14. Entire Agreement

14.1 These Terms, together with any proposal, statement of work, or other written agreement between the parties, constitute the entire agreement between you and us regarding the subject matter hereof and supersede all prior discussions, negotiations, and agreements.

14.2 No amendment or variation to these Terms shall be effective unless made in writing and signed by both parties.

15. Privacy

Your use of the Website and Services is also governed by our Privacy Policy, available at https://www.alwaysobvious.com/privacy. By using the Website or Services, you acknowledge that you have read and understood our Privacy Policy.

16. Changes to These Terms

We may update these Terms from time to time. Updated versions will be posted on the Website with a revised date. Continued use constitutes acceptance of the updated Terms.

17. Governing Law

These Terms are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction.

18. Contact

If you have questions about these Terms, contact:

Cormirus Ltd
124 City Road
London
EC1V 2NX
Email: legal@cormirus.com